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Search Has Changed. Most Businesses Haven’t Caught Up Yet.
Your website might still rank. But that doesn’t mean customers are seeing it.
Google’s latest AI updates are changing how businesses get discovered online. AI Overviews, conversational search, and platforms like ChatGPT are replacing traditional search journeys with direct answers, recommendations, and AI-generated results.
The old model of “rank higher, get clicks” is disappearing fast.
Today, AI platforms are deciding which businesses get surfaced, referenced, and trusted before a user ever visits a website.
If your brand is not part of those answers, you’re already losing visibility.
Join us for this exclusive free 1-hour webinar where Steve Pailthorpe, CEO of Iconic Digital, breaks down how Answer Search Optimisation is reshaping the way customers discover businesses and why brand equity is now becoming central to visibility in the age of AI.